About Donveli

DONVELI / OUR STORY

Wellness, in every part of life.

We believe caring for yourself should feel natural, accessible, and personal. From the air you breathe to the time you spend on your mat, donveli brings together thoughtful essentials and mindful experiences for everyday living.


GET TO KNOW US

More than a wellness brand.

donveli was created with a simple idea: wellness shouldn't be complicated or out of reach. We bring together practical health essentials, lifestyle products, and mindful movement to support the different ways people care for themselves.

Our approach connects everyday protection with intentional living. Whether you're preparing for a busy day, building a self-care ritual, or making space to move, we're here to make those moments easier.

THE DONVELI EXPERIENCE

Thoughtful essentials for real life.

Our collection brings together everyday products and experiences designed around care, comfort, and mindful living.

01 / HEALTH

Everyday Protection

Face masks, at-home COVID-19 tests, and practical health essentials to help you stay prepared.

02 / LIFESTYLE

Mindful Essentials

Yoga mats, accessories, handcrafted personal care, and thoughtful products that complement your routines.

03 / COMMUNITY

Wellness Membership

Live guided yoga classes, a growing wellness community, and member benefits designed to make self-care more accessible.

WHAT MATTERS TO US

Rooted in care.

Quality

We believe everyday essentials deserve thoughtful attention and dependable quality.

Inclusivity

Wellness looks different for everyone. We create space for different needs, backgrounds, and ways of living.

Connection

Behind every order is a person. We value genuine relationships, meaningful experiences, and growing together.

THE PEOPLE BEHIND DONVELI

Meet our founders.

Two different backgrounds, one shared belief: caring for people should always come first.

Eddie Phanichkul, founder of DONVELI

FOUNDER & CO-OWNER

Eddie Phanichkul

Inspired by his Thai heritage and a belief that wellness should be accessible to more people, Eddie started donveli with the intention of making thoughtful care part of everyday life. His vision continues to shape the brand's commitment to quality and purpose.

Pamela Smidt, co-founder of DONVELI

CO-FOUNDER

Pamela Smidt

A Latina entrepreneur building her life in the United States, Pamela brings a personal and community-centered perspective to donveli. She helps shape the brand's next chapter, connecting practical wellness essentials with mindful experiences and authentic relationships.


THE DONVELI WAY

A little more care, every day.

Explore thoughtful essentials and discover the many ways we're making wellness part of everyday life.

Explore DONVELI